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Jul. 19th, 2006
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At a press conference late Monday, the CEO of Johnson Marine, makers of Johnson outboard marine engines and other recreational equipment, unveiled a new line of heavyweight cruiser style motorcycles designed to compete head to head with industry leader Harley-Davidson. Peter Long, Johnson's Brands Marketing Manager said, "We have studied the market and determined that Harley, while highly successful, has narrowly missed the mark when targeting motorcycle buyers." Long added, "We at Johnson are convinced that our product hits the target dead center and promises to draw sales away from Harley Davidson in a way no other motorcycle has been able to accomplish."
( and the rest of the story... )
( and the rest of the story... )